10 Mar The three R’s of quality logo design
Creating a logo for your business is an exciting prospect. Having an original way to represent your business is key, especially as we’ve entered the digital age, so it’s important to ensure that you invest time and energy into creating a quality logo that creates a great first impression.
It’s really easy to get swept up in the excitement of designing your brand logo and get a little carried away. However, if you keep the following R’s in mind, it will help keep you on the right track.
The first thing you need to consider is “does this logo represent my business well?” A logo is often the first interaction that prospective customers or clients have with your company, which means it’s vital that they are able to decipher what kind of business you are. For example, an estate agent might have a house incorporated into their logo design. If you are a landscaper, an image of a pencil or a computer isn’t going to represent your business well. That’s not to say you can’t get creative and think outside the box – in fact, that’s encouraged.
Versatility is an extremely important part of logo design. With your logo being the main part of your company’s identity, it’s vital that your logo can be easily reproduced and used in different formats. You need to come up with a design that is going to be easily replicated and printed on things like small business cards, mouse mats, t-shirts, large window displays and even vehicles. Of course, you also have to take into consideration how it will look online. It’s quite easy to get carried away; adding lots of little design quirks and details, however you have to ask yourself, is it all necessary?
Range of colour
Colour is arguable one of the most important elements of design. Colour can have a powerful psychological effect on your customers so it’s something that should never be underestimated. Different colours can help or hinder you if you’re trying to convey a specific tone or message. For example, red is quite an alarming colour which can signify danger. For this reason, it may not be ideal to use it in a logo for a doctor’s office. A calming, more neutral blue or green might be better suited. It’s also worth noting that the more colours you use, the more expensive it will become, which can directly interfere with reproducibility.
For more information about logo design and graphics in Manchester, contact Digital Revolution.