Posted at 15:52h
Brand guidelines should be at the heart of any business and can be the difference between a good company, and a great one. Brand guidelines, sometimes referred to as style guides or brand manuals, are effectively a way for you to define your business; setting you apart from your competitors. Your specific brand guidelines will be at the core of everything you do, helping you to make decisions and informing your progression as a business. Working like a roadmap, your brand identity can clearly guide you and help you work in the most efficient way.