signs in Manchester Tag

When it comes to logo design, simple is sometimes better. Logos and branding, in this day and age, must be adaptable as they’re used in so many different ways. Sometimes it’s necessary to have more than one version, depending on what it will be used...

When branding your business, colour is one of the most important things to consider. The psychology of colour has been written about and studied for years and there are some generalisations that have been made regarding how different colours are perceived.   Yellow = optimism, clarity and...

Brand guidelines should be at the heart of any business and can be the difference between a good company, and a great one. Brand guidelines, sometimes referred to as style guides or brand manuals, are effectively a way for you to define your business; setting you apart from your competitors. Your specific brand guidelines will be at the core of everything you do, helping you to make decisions and informing your progression as a business. Working like a roadmap, your brand identity can clearly guide you and help you work in the most efficient way.