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It’s an exciting time when you’re starting your business up, and it’s fun to explore all of the possibilities available to you when you’re creating your logo and all of your branding, colour schemes and so on. The thing to keep in mind however, is that while you’re busy creating something spectacular and unforgettable which will propel you to stardom and bring hordes of customers through the doors your message may get lost in the eagerness and the buzz of getting up and running. That’s why we have some tips for you to get you started and on your way to simple yet effective branding ideas, so soon you’ll be standing out on the market from your competitors!

Brand guidelines should be at the heart of any business and can be the difference between a good company, and a great one. Brand guidelines, sometimes referred to as style guides or brand manuals, are effectively a way for you to define your business; setting you apart from your competitors. Your specific brand guidelines will be at the core of everything you do, helping you to make decisions and informing your progression as a business. Working like a roadmap, your brand identity can clearly guide you and help you work in the most efficient way.

No, we’re not suggesting you enter a marathon for the sole purpose of advertising your business, don’t panic. We’re merely suggesting some sneaky but very clever ideas that you can implement if there is a marathon in your area, which there potentially will be now the weather is warmer. It sounds obscure, but trust us, these methods are fool proof. If you know someone who is running in a marathon, or you know someone who knows someone, the first thing to do is ask if they would mind wearing a t-shirt with your business logo on. Think of how many other runners there will be in attendance, plus friends and family too, not to mention news crews, local or national depending on the size of the marathon. That’s why the best place to start is with getting a runner to wear your t-shirt.

We’ve previously blogged about the best way to tackle your logo design, following the three R’s of quality logo design. However, some people have clearly not gone down that route, judging by these funny design fails that Bored Panda have collected for our enjoyment. We selected...

You’ve got your logo, you’ve wrapped your vehicle, you’re cooking with gas! The business has started really well and you’re making connections now, networking and forging rapports with other people in the industry. You want to make a good impression, leave them thinking about your...