It’s all about colour

It’s all about colour

When branding your business, colour is one of the most important things to consider. The psychology of colour has been written about and studied for years and there are some generalisations that have been made regarding how different colours are perceived.


Yellow = optimism, clarity and warmth

Orange = cheerful, friendly and confident

Red/Pink = bold, daring, exciting and youthful

Purple = creative, imaginative and wise

Blue = strong, dependable and trustworthy

Green = peaceful, health and growth

Grey = balance, neutral and calm

With the above in mind it’s important to think about how you want your brand to be perceived before you choose the colour palette for your marketing and your logo.

Research has shown that around 90% of snap judgements that are made regarding a brand or product are based on colour alone. That’s a staggering amount of emphasis to put on just colour, without taking into account anything else such as brand name, company ethos or logo design.

Other research has shown that consumers can decide whether or not they like a brand and their products, by assessing whether they think the colours used are appropriate for the item or message being sold. It’s all about the connections that customers make in their heads between brand and colour.

What’s also worth mentioning is that the personality of your brand and how the world perceives you is firmly rooted in the colours of your brand. If you want to be seen as smart, creative, trustworthy, fun or cool, you need to carefully choose the colours that best reflect this personality. If customers have one idea about your company, but it’s wrong, it may be worth rethinking the colour palette you use.


If you’re looking for signs in Manchester to be made for your company, think long and hard about the colour scheme before you go to print!

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