Choose Your Colours Wisely

Choose Your Colours Wisely

Did you know that colours create various responses from different individuals. Even a slight shade difference can have a completely different effect on a humans’ reactions. Why don’t you take advantage of the colour psychology to influence your customers?

With a clear message in mind, you should find the right colour to match.


When you think of the colour black, you think of power, elegance and maybe even mystery. Black is a mysterious colour usually associated with strength and authority; it is considered to be a very formal and prestigious colour. When thinking of a colour scheme for a sign or a vehicle, you can use a black background to make the rest of the colours stand out as black contrasts well with bright colours.


White is associated with light, goodness, innocence, purity. It is considered to be the colour of perfection. White comes with a positive connotation, it means safety, purity, and cleanliness. White often represents a successful beginning. In advertising, white is associated with coolness and cleanliness so you could use white to suggest simplicity in quality products.


Shades of red vary in representation but overall it is an energetic and attention grabbing colour. Red is a popular colour to use for food, technology and cars. It has very high visibility, which is why stop signs, stoplights, and even fire equipment are usually painted red.

Red brings text and images to the attention of the viewer. By using this colour, it will stimulate people to make quick decisions; it is a perfect colour for ‘Buy Now’ or ‘Click Here’ buttons featured on internet banners and websites.


Besides red, blue is one of the most popular choices for brands — and for a good reason too. Blue is linked with trustworthy, dependable, and responsible. It helps put customers at ease.

Blue is considered as beneficial to the human mind and body as it produces a calming effect.

Avoid using blue when promoting food and cooking because blue suppresses appetite. When used with warm colours such as red or yellow, blue can create high impact, vibrant designs.



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