Posted at 13:39h
It’s exciting when you get a business up and running. Life is what you make it, and if opportunity doesn’t come knocking – good things don’t always come to those who wait, you know – then you have to be brave and build a door. Business can be fickle though and often small business don’t survive the first year, so it’s important to start out on the right foot. Advertising is key but it has to be done right. There are many common mistakes business owners make when starting out on their own, and unless you’re a huge company with a dedicated marketing and PR department you have to learn the right way and also the wrong way, so that you can make informed decisions about your business and branding.