14 Aug Avoid The Common Signage Mistakes
When you take into consideration the design, materials, lighting, sizes, installation, signage can be a massive confusion. After all, all anybody wants it to do it right and successfully. Below we’ve listed a few areas to always consider if you want to avoid the common signage mistakes.
Less Is More
When you have a large blank space above your business, it’s potentially a space to promote your business.
Granted, this might seem like a great opportunity to display everything about your business, but is it really the best use of the space? Ask yourself this: what do you want this signage to achieve? and realistically how long you expect to hold the attention of your audience? By Filling every blank space with detailed information, you won’t be able to catch peoples attention or get them interested in what you have to offer.
With a successful sign, it has a simple yet eye catching design to draw attention to itself. We can. confirm: less is definitely more. It gives a sign a simpler and more classy look, so think carefully about what you really want the first thing your customers to see – there’s room inside your premises to list all the things you have to offer.
Realistically, who doesn’t love a good bargain? We’re all guilty of it. Theres nothing better than making a purchase that doesn’t leave a hole in your wallet, but as the saying goes, you get what you pay for.
A quality sign will not only last longer but they will look a lot better than a cheaper alternative. Quality materials an workmanship will cost you that extra amount but it’s definitely worth it because your sign outlive cheaper signs making it a better value for your money.
With this in mind, we are still able to produce cheaper signage for things like temporary signage, this is usually only recommended for use for a short period of time.
When considering a design for your signage, you should keep it in like with your existing brand – after all, you want to be remembered. Throwing together any image and font can be cheap looking which may then have a negative impact on your entire business. If your branding is consistent throughout your business it will give viewers the impression that your business is good quality – which is always a good thing.
Take your time to supply high quality logos when creating your signage. The final product can only be as good as the quality of the features used to create it. An image taken from the internet might look great on your smart phone, but when you blow it up 50 times the size and put it on the side of a van or wall and it’s going to be a pixelated nightmare and nobody wants to see that.